Softeners and Filters


Brita PRO offers whole home filtration that improves a variety of water quality concerns. 

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Brita | PRO Softeners

Our  Platinum Softener records the water used in your home every day and  builds a profile of the last 4 weeks. This allows the softener to  anticipate your needs, reserving the right amount for each day of the  week. As a result, your Brita® PRO will run more cost effectively while at the same time making sure you have plenty of soft water. 

Our Platinum and Gold Systems also include:


  • Automatic  system flush: this “vacation mode” freshens the tank and plumbing  system if you’re away from home for 7 days. This prevents bacteria  growth and is a great way to preserve the life of the filter bed.
  • Emergency  regeneration: if you have a spike in water usage, the system will  automatically perform a quick 20-minute recharge to restore up to 33%  system capacity, keeping you in soft water until a complete regeneration  that night.
  • Soft water brine tank refill: why fill your brine tank with raw, untreated water? Our Brita® PRO Platinum conserves capacity and keeps the tank cleaner by refilling with soft water.

Brita® PRO has smart softeners!

Found in our Platinum and Gold Series Softeners, the precision brining  feature uses only the precise amount of salt needed to regenerate the  depleted portion of the softener resin, saving an additional 15-30% of  salt per regeneration.                 

What is Upflow Regeneration?


Traditional  water softeners use “downflow”, which depletes the unused portion of  the resin bed with every regeneration. Think of it as draining your gas  tank before filling it up.

Brita® PRO  Platinum and Gold Systems use “upflow” regeneration, which drives the  hardness minerals up through the already depleted resin and out to  drain, saving both salt and the unused portion of the resin for future  use. In fact, that process supercharges the bottom portion of the  softening bed, providing more consistent and softer water at a lower  cost.

What is hard water?

Hard  water has a high mineral content and can cause damage to household  appliances, soap scum buildup on glassware, and itchy, dry skin. Water softeners remove minerals, such as calcium and magnesium, through the process of ion-exchange.

Brita | PRO Filters

Address water quality issues  such as iron, sediment, acidity, taste, and odor. 

What’s in Your Water?

Do you struggle with soap scum? Scale buildup? Is your skin dry and itchy?

The news is full of scary stories about the state of our drinking water. Contact our experts today for your free water quality analysis.

Contact our experts